Business Plan For Wedding Planner

Being the daughter of a world-renowned stylist and designer, Catherine King, Alice imbibed all the elegance and high-fashion aura of her mother and her mother's surroundings from an early age.Thus, it was in her blood from the very beginning to be in love with cities like Paris, Rome, and Cote-de-Azure.

Being the daughter of a world-renowned stylist and designer, Catherine King, Alice imbibed all the elegance and high-fashion aura of her mother and her mother's surroundings from an early age.Thus, it was in her blood from the very beginning to be in love with cities like Paris, Rome, and Cote-de-Azure.

1.4 Mission: Based in London, Alice King's wedding company is an all-access organization that delivers a total top-down package for her clients' wedding needs.

She takes care of everything, from VIP guest lists to on-the-day preparations, catering, and post-wedding parties, celebrations, deliveries, photography and more.

Alice King Wedding Planner Value Proposition and Market Size and Growth Potential Company Purpose The purpose of the company is to provide a luxury experience that is individualized and custom tailored to meet each clients' specific wedding needs with an emphasis on destination weddings in romantic-historical settings.

Problem (gap in the market) The gap in the market that exists today is precisely this area of destination/historical settings that are often never seen by outsiders.

Likewise, her father Louis King being a prominent art collector and barrister, provided Alice with a sense of the finest ensemble of art collections in the world.

She was literally brought up steeped in the world of finery, elegance, and taste.Thus Alice King brings a combination of style and savoir-faire, a mixture of refinement and hospitality that goes even beyond hospitality: King indulges you with her excess, exalts the occasion through intuitive sensing of what is needed, elaborate staging of the ceremonies, and exhilarating views and ambience through select locations that are rarely viewed by the outside world.Her mission is to be dedicated to presenting exceptional service and extraordinary affairs for clients, aiming to showcase professionalism and a forward approach to special event planning so that it is a truly stress-free journey for clients.Because they take few wedding parties every year, they are able to dedicate themselves wholly to each one at a time, from the planning stages to the actual production.Nothing is left to chance, everything is arranged so that the guests and clients are catered to like queens and kings, as they deserve to be on this very special day for all involved.This is what a true luxury brand like Alice King brings to her clients and their needs.King is positioned to set herself apart from other brands, as Kapferer (2008) notes is essential in establishing the "preference" that clients formulate when choosing which wedding planner to pick.Thus, while some wedding planners might appeal to clientele who have a need to feel pampered or who have a desire to be deeply involved in the process, making decisions every step of the way and having a hands-on approach to the celebration and execution of the plan, Alice King appeals to an entirely different set of clientele. They want a planner who takes care of every arrangement personally so that they can have a stress-free wedding without any hiccups or the need to personally involve themselves in the organization of the affair beyond telling King what they want.It is then up to King to deliver, and it is on the delivery portion of this concept that she excels like no other.Clients want a unique wedding experience that has never been done before.Brands like Bentley's and Haywood's can only deliver a particularly commercial experience or a pre-fabricated type of wedding celebration that, while sophisticated, elegant and unique, lacks the "historical" charm and refinement that a true Alice King destination wedding can deliver.