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This attitude makes them contribute very little to research regarding organizational change.There is a general hostility prevailing among the employees regarding any change as they feel it hard to come out of their routine and adapt to new practices.Literature Review Automobile industry operates under immense pressure today.
Such an analysis is done when high level of doubt prevails over the way the external environment responds to changes.
It is necessary to determine whether the organizational policies are compatible and sufficient to meet the external environment. The various new schemes introduced in the Europe about the manufacture of high mileage cars led to massive increase in automobile sales (Hill & Jones, 2007).
The paper begins with a literature review available regarding organizational change.
It continues to explain the challenges faced in BMW while implementing the strategies discussed practically.
Purpose of the Study The study analyzes how BMW can use organizational change and management effectively to stay as a dominant force in the market and keep expanding constantly.
It also highlights certain successful change management processes followed in BMW.PEST Analysis PEST stands for political, economical, social and technological.This method is used to analyse the macro-environment of an organization.BMW is the only premium car maker to produce and market BMW 3-series and 5-series models in China locally.They have invested over 459 million Euros in a Chinese plant producing their MINI series cars which will be marketed in China alone.Implementing Management Changes in BMW Abstract Change is inevitable in any organization to gain competitive advantage over others in the industry.Planning and implementing organizational changes is no easy task as re-engineering a company is a great challenge for its leaders.The line managers and the upper management view organizational change as something inevitable that will be imposed during grim situations.They look back to switching to older methods of working rather than looking upon the concept of organizational change as a tool of growth.A research is done by collecting feedback from the employees on how effective they consider change management is.A conclusion which provides recommendation on change management is presented at the end.