Boston : Northeastern University Press Goffman, Erving.
Frame analysis : an essay on the organization of experience.
How can this skeptical approach to framing at its onset be reconciled with its current success?
Probably the single most important factor for the success of Goffman's frame analysis is its unorthodox application.
Frame analysis is no longer Goffman's frame analysis, but is frequently only loosely connected to the original formulation.