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Full-length resumes should be appended to the plan.Click here to subscribe to The Bcast on i Tunes » 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 1.5 Financial Highlights 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Validation of Problem and Solution 2.4 Roadmap/Future Plans 3.1 Market Segmentation 3.2 Target Market Segment Strategy 3.2.1 Market Needs 3.2.2 Market Trends 3.2.3 Market Growth 3.3 Key Customers 3.4 Future Markets 3.5 Competition 3.5.1 Competitors and Alternatives 3.5.2 Our Advantages (see an example) 4.1 Marketing Plan 4.2 Sales Plan 4.3 Location and Facilities 4.4 Technology 4.5 Equipment and Tools 4.6 Milestones 4.7 Key Metrics 5.1 Organizational Structure 5.2 Management Team 5.3 Management Team Gaps 5.4 Personnel Plan 5.5 Company History and Ownership 6.1 Revenue/Sales Forecast 6.2 Expenses 6.3 Projected Profit and Loss 6.4 Projected Cash Flow 6.5 Projected Balance Sheet 6.7 Business Ratios While every business owner should have an ongoing planning process to help them run their business, not every business owner needs a complete, formal business plan suitable for submitting to a potential investor, or bank, or venture capital contest.
Business plans are typically utilized by organizations when: Organizations seeking funding require business plans in order to demonstrate the strength of the business and its future to investors.
And some people prefer to start with a mission statement, or strategy summary.
Others like to focus on the numbers first, so they start with a sales forecast or spending budget. A healthy business planning process will always involve circling back often to check results and revise as necessary.
It is the shortest part of the plan, but arguably, the most important, as it gives direction to all the subsequent tactics. Control identifies what you need to measure when, a review process and corrective action when you’re not hitting your targets.
It answers questions including: how do we position ourselves in order to gain a competitive advantage? The Control section of the plan ensures you know if you are succeeding or failing – and you can make adjustments – before it is too late.