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Still, the two essays are a good platform for candidates with an aptitude for introspection.
Whether you decide to showcase your strengths or address your weakness, it might be better to not do both of these in the same space.
Pick one aspect that you think will truly enhance your application.
Optional Essay: If you feel there are any parts of your application that require additional explanation, or if there is any additional information you wish to share with the admissions committee, please use this optional essay as an opportunity to do so.
(250 words max) Optional Essay Tips: For every optional essay, first you have to decide whether to write the essay or not.
Some topics you may wish to discuss include: (500 words max) a. Reason for seeking an MBA or Master's degree at Purdue c. Your thoughts on giving back as a student and as an alumnus Tips: Don't let the SOP style confuse you, this is a standard goal-essay with details about what the adcom wants to know.
Purdue wants to know given your past experiences and future aspirations, why are you seeking a Purdue MBA?
Do not write this essay if you think the quality of the rest of your application is suboptimal.
If that is the case, improve your other essays first.
Business-schools rely a lot on financial and non-financial contributions from students and alums to build and expand their offerings to future students.
To describe in specifics in what all ways you can contribute, you will have to go beyond looking at the website.