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This research will talk about the impact of different digital marketing channels on businesses, and how each channel helps companies earn more.With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques.
Within the health care sector context, relationship marketing is very important part for the success of the organization and for retaining its clients.
Relationship marketing is an approach intended to look after customer long- term engagement, loyalty and relations; it aims at developing strong loyal customers by offering correct and direct information by having open communication with them, therefore proper relationship marketing strategies and communication strategies should be used for the development and improvement of the health sector.
However, this platform can also be used to manipulate customers through deceptive marketing techniques.
The main purpose of the research is to analyze the role of information technology in revolutionizing marketer’s approach towards manipulative advertisements.
Digital Marketing has changed the face of marketing in today’s world.
More and more companies are now adopting this new technique as compared to traditional marketing methods.
Companies have been able to acquire high market share through impulsive buying behavior of the consumer.
Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behavior.
These strategies are devised keeping in mind customer behavior, customer pattern, customer preferences, customer trends, etc.
Considering all these and many other customer related aspects, companies assess as to what is successful for their business.