Both the daily and weekly papers will have special sections (holiday, home improvement, landscaping and so on) throughout the year, and you should ask when something appropriate for your business is scheduled.
Your sales representatives should also contact you to let you know what's in the works.
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This report breaks down the data and analysis behind the procurement of newspaper advertising services and acts as an all-inclusive guide for making smart purchasing decisions.
Multiplying the two numbers together will give you the number of "column inches" of your ad, which determines the ad's cost.
For example, because you'll pay a specific dollar amount "per column inch," if your ad covers three columns in width and is five inches long (15 column inches), and you're paying a column inch, that ad will cost you 0.00 (15 column inches X .00).
And you can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.
Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads.