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Providing this experience and creating value is all about understanding who your customers are, what they want, and what they expect from a climbing gym.Not all of your customers think alike, so developing buyer personas is a helpful exercise in understanding your customers.Set your prices too high and you’ll see membership and drop-in rates drop.
Creating an exceptional customer experience is key to building a community at your gym, gaining long-term members and earning repeat business.
Remember that you aren’t just competing with other climbing gyms in your area.
You’re also competing for the free time of your visitors.
In other words, what happens if you raise monthly memberships by , , or ?
Or what would happen if you raised or lowered your day pass rates?