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CEO of Katy, Pablo Bonjour, states that perhaps, executive summary is the only thing that many people prefer reading in many cases.He further adds that if they find it effective and good enough, they would prefer reading the rest of the business plan, otherwise they will not.Read this article to explore more about executive summaries in detail and its templates.
It is strange but it is one of the main and first things that readers opt to read when they do not want to spend time reading the long document, yet it is the last thing written by the writers.
You need to remember that the purpose of the executive summary is to deliver hard sell.
This is why you must use a salesy and actionable pitch.
Along with convincing the investors and capitalists, this process of distilling the essence of your business on a page encourages you to think over what is important and essential to you, and what to discard and eliminate.
It simply gives you a better vision, making your business better in the long haul.