Science In The News Drink Driving Coursework

This limit is the norm in many other regions, including many states in the USA despite longstanding calls for reductions in the blood alcohol limit for drivers.

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Researchers say that changing the legal drink-driving limit without enhancing enforcement and sufficiently publicising the change does not reduce road traffic accidents.

She comments: 'We know that funding for the high profile national TV campaigns has been cut, but the drink driving message has lost none of its importance, so we need to look at alternatives that can convey this important message.

'New media and social media have great potential to reach young people but we need to find out what is effective in creating awareness of the risks of excessive alcohol consumption.' One Birmingham student has already used new media to drive the message home by developing her own anti drink driving podcast.

'The expectation is that young people over-consume alcohol, but here we have an example of the way in which students at Birmingham are working towards greater alcohol awareness by putting social marketing theory into practice, and to good use.' This document is subject to copyright.

Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission.Charlotte produced and recorded the podcast using music mixed and produced by Birmingham based teenager “ Little C Prod”.She comments: 'I was really pleased to produce something that is being made available online.In 2016 in the UK, there were at least 6,070 road traffic accidents involving a driver who had been drinking.Driving under the influence of alcohol is a major risk factor for road traffic accidents, and a dose-response relation is observed between blood alcohol concentration and accidents.Compared to England and Wales, they found a found a 7% increase in weekly road traffic accident rates in Scotland after the reduced blood alcohol limit for drivers was introduced.Explaining why the results were not what they had expected, the authors note that people who ignored the previous blood alcohol limit may be continuing to ignore the new limit, especially if they think their risk of being caught has not changed.Reducing the blood alcohol concentration limit for driving was not associated with a reduction in road traffic accidents in Scotland, according to an observational study published in comparing road traffic accident rates in Scotland and in England and Wales before and after the new limit was introduced.The reduced limit was introduced in Scotland on 5 December 2014.[1] He adds: "Previous research supports an association between increased enforcement and decreased road traffic accidents.To properly enforce drink-drive legislation, frequent and systematic random breath testing, public education, publicity, and awareness campaigns are needed." [1] Road traffic accidents are a major public health problem, with 1.25 million road traffic deaths globally in 2013.

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