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Marketers often have a love/hate relationship with case studies.
It doesn’t have to be lengthy; just enough to educate and drive action in the right direction.
This case study from Simple Reach provides a glimpse into the strategy intel used to improve content marketing.
No wonder some marketers feel like they’re a chore to write.
So why keep creating them if they’re boring and a chore to produce?
They’re so effective, in fact, that 82% of B2B marketers report using them as part of their strategy.
That’s all well and good, but let’s be honest about something here: Case studies are boring… We’ve all read our fair share of case studies that lived and died by the tried and true formula of “challenge benefit” with little else besides the data to prop them up.
Make sure there’s a logical flow,” writes Drew Mc Lellan, top dog at Mc Lellan Marketing Group. Introduce your company/product (bring in the hero).
Describe how the challenge was overcome (tell of the battle).
A lot of case studies lack the extra stuff to hook and engage an audience.
They are left wanting and do little to inspire creative storytelling.